Case Studies

Real results from real campaigns.

See how global brands use Vidium to drive attention, improve completion rates, and reduce emissions across OLV and CTV.

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WPP Brand Campaign - OLV (2025)

91% VCR and 49% fewer emissions for WPP.

Objective: Target customers for new football offers. Premium UK sites, large-player instream and accompanying content.

Approach: Vidium verified premium OLV supply. Contextual football segments applied. CarbonSight optimised towards VCR with a 49% reduction against the UK benchmark.

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430

GCO2PM

91%

VCR

92%

Viewability

£0.011

CPCV

49%

Carbon Reduction

“Vidium's ability to locate premium instream inventory has changed how we look at open web video. Within our first campaign, we saw a 19% uplift in brand awareness and now work with Vidium across 3 of our largest clients, with all seeing consistently strong performance.”
Jamie Duran-Clilverd
Head of Digital Investment
WPP Media
Burger King Launch - OLV (Q3)

87% VCR and 58% fewer emissions for a major QSR launch.

Objective: Target customers for a new premium burger launch in the UK. Premium UK sites, large-player instream and accompanying content.

Approach: Vidium verified premium OLV supply. Contextual segments applied. CarbonSight optimised towards VCR with a 58% reduction against the UK benchmark.

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362

GCO2PM

87%

VCR

91%

Viewability

$0.02

CPCV

58%

Carbon Reduction

“Vidium delivered strong results for the Burger King Wagyu launch, combining premium video environments with highly efficient performance. The campaign achieved excellent viewability and completion rates, alongside meaningful improvements in carbon efficiency, making them a valuable partner for our video strategy.”
Billy Brett
Head of Product
Burger King
Samsung Galaxy CTV Launch CTV (Q3)

98% VCR and 34% fewer emissions on premium CTV.

Objective: Target customers for the new Samsung Galaxy launch in Europe. Premium CTV apps and channels, large screens from recognised CTV publishers only.

Approach: Vidium verified premium CTV supply using proprietary video intelligence data. Contextual segments engaged audiences within specific apps, channels, and programmes. CarbonSight optimised towards VCR with a 34% reduction against the UK CTV benchmark.

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634

GCO2M

98%

VCR

$0.02

CPCV

$24

CPM

34%

Carbon Reduction

Samsung
Mars ADSP OLV Campaign

85%+ VCR with 16% attention uplift on Amazon DSP.

Objective: Scale Amazon DSP first-party audience, maximise VCR, reduce carbon, and measure attention.

Approach: Vidium verified instream and accompanying content supply within the SSP. 29% GCO2PM reduction vs the US OLV market benchmark. 16% uplift in attention vs the Adelaide US benchmark.

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557

GCO2PM

85%+

VCR

$0.01

CPCV

29%

Carbon Reduction

16%

Attention Uplift

Mars
New Phone Launch - OLV (2025)

77% VCR and 42% fewer emissions for a major phone launch.

Objective: Target customers for a new model launch in the US. Premium US sites only, large-player instream and accompanying content formats.

Approach: Vidium verified premium OLV supply using proprietary video intelligence data. Contextual segments reached audiences within relevant editorial across 115 premium domains. CarbonSight optimised towards VCR with emissions measured.

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430

GCO2PM

77%

VCR

79%

Viewability

$0.02

CPCV

42%

Caron Reduction vs US Benchmark

New Phone Launch
Video intelligence platform

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