More data and insights without the extra cost.
Proprietary video intelligence, attention measurement, carbon analytics, and brand uplift studies; built into our supply deals
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How Vidium's data layer works
Every Vidium campaign comes with four data pillars at no extra cost, giving you performance transparency, carbon accountability, attention measurement, and real-world brand impact from day one.
Vidium Video intelligence data with transparent performance and optimisation reporting.
Measuring attention metrics for all campaigns you run with Vidium through Vidium AOS and/or Adelaide.
Granular insights updated daily and made readily available for total transparency.
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Working with Cint and Attain to measure campaign effectiveness and real-world outcomes. Minimum impression volumes apply.
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Attention Opportunity Score (AOS)
AOS is Vidium’s single composite metric for predicting whether a viewer will watch your ad. It combines SSP Delivery Signals (40%), Vidium’s proprietary Video Intelligence (45%), and Publisher Efficiency data (15%) into a score applied to every impression. Impressions are scored in real time and tiered into quality bands. Only impressions above your chosen threshold enter the auction. The result is a pre-filtered supply pool that removes waste before you spend.
Our proprietary video intelligence ensures your ads are served in the best environments on recognised publishers, not buried in outstream clutter.
Proprietary crawl data assessing Player Size and Dominance, Initiation Type, and other critical player behaviours unique to our technology.
Carbon emissions scoring and supply chain quality proxies through third-party measurement ensuring sustainable advertising practices.
Custom Contextual Extension
For when audience segments hit saturation. Vidium places a lightweight pixel on the creative that observes the contextual environments where your core audience engages most. Using this live intelligence, we identify fresh, contextually aligned inventory that mirrors the behavioural patterns of your best-performing users, a unique, adaptive way to scale intelligently while staying anchored to your media strategy and audience truth.
The results speak for themselves
See how Vidium can deliver better quality supply, improved performance and cost efficiency with more insights for your next campaign
Video Completion Rate
Above OLV Attention Benchmark
Cost Per Completed View
Reduction in Carbon Emissions
